Dan Edgar
Dan Edgar began his sales career in industry automation, after graduating from Dalhousie University in Halifax with majors in Mathematics and Engineering. In 1987 Dan joined Learning International (formerly Xerox Learning Systems) to learn more about the "human machine".
Dan is an exceptional, forward-thinking leader with 24 years experience bringing out the best in organizations and a firm grasp of retail automotive best practices.
Dan's passion is improving customer service, sales and operations metrics by engaging with staff at all levels and establishing relationships of trust, support and respect.
Related Experience / Key Achievements
- Developed strategies to achieve 2012 sales and customer satisfaction targets for VWoA by quantifying specific point gains required to achieve 2012 targets. Also developed specific strategies for implementation
- Facilitated the 2008 Canadian Ford Spring Dealer Parts and Service Manager Meetings
- Conducted sales training pilot workshops for Honda Powerhouse dealership managers
- Conducted over 1,500 in-store consulting and 300 seminar days in support of dealership sales and service growth
- Key Note Facilitator at Ford Blue Oval Launch Meetings
- Key Note Speaker at the 2003 Caribbean conference for top-performing Ford Parts and Service managers on the M/V Golden Princess.
- Facilitated 2004 and 2006 Canadian Ford executive dealership business plan meetings
- Communicated 2006 Ford CSO business strategy to Ford of Canada field staff
- Conducted pilot sessions and communicated Honda Canada’s new sales process to Honda and Acura sales managers.
- Supported the achievement of a dramatic increase in Ford customer satisfaction rankings, going from 18th position to #1 among 33 manufacturers, over a 4 year period
- Researched best practices at Ford and VWoA dealerships for breakthrough performance and consistently win buy-in from all levels of the organization, from senior management to front-line employees
- Achieved a significant 12% increase in sales for Ford’s Customer Service Division with a strategic business plan; communicated goals to dealerships, designed after-sale customer service metrics and presented workshops throughout Canada